The Great City Swap begins today
Scotrail have launched a new campaign today to encourage you to go to Edinburgh. They are also suggesting that those living in Edinburgh will come here for the day. The Great City Swap is supported by the Glasgow City Marketing Bureau and Marketing Edinburgh and it promises ‘memorable experiences and hidden gems’.
Research into the Central Scotland journey found that 90% of those questioned thought that the train trip would make the day out an attractive option, but that only around a third of those actually made the plan a reality. This campaign should help you do just that.
Nesta Gilliland, head of marketing and sales at ScotRail said : “Glasgow and Edinburgh both have great shopping, incredible culture, lively nightlife and family days out. However, 90% of those we spoke with agreed that both cities are different in their own distinctive ways. That means those who live in either place are in an enviable position. When they travel by train, in less than an hour they can easily be in the other city soaking up amazing experiences. That’s what our Great City Swap campaign celebrates.
“We want people to travel from East to West, and vice-versa, with ScotRail. It’s not that the cities don’t like each other – they do – it’s just that they need to take the time to get to know each other again. And we’ve got lots of creative ways to encourage people to take the plunge and get swapping.
“Through train travel, we’ll show how easy and enjoyable it can be to discover the real Edinburgh and Glasgow.”
Councillor Frank McAveety, the Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, said: “Our two great cities share so many common bonds, with outstanding sights and attractions on offer. We know that People Make Glasgow and I would urge everyone, not least our neighbours in Edinburgh, to come and experience our welcome and hospitality. From world-class museums and family attractions, to shopping and great food and entertainment, there really is something for everyone to enjoy.”
As part of The Great City Swap, ScotRail will also be highlighting the affordability of leisure fares between Glasgow and Edinburgh. Outside peak times, return fares between Glasgow and Edinburgh are £12.60** or less. Kids go free*** and over 50s receive a discount if they are members of ScotRail’s Club 50. Passengers can speak with ticket office staff at train stations who are on hand to help people get the best deal.
**Off peak adult day return is £12.60
***Kids go free up to age 16 on off-peak returns
Photos Andy Buchanan